How can I help you take your marketing to the next level?
I'm Tara Taffera, founder of Cornerstone Content and Marketing Services, and my goal is to help your business achieve its marketing and content goals. I have more than 25+ years of experience in publishing, marketing, manufacturing, home improvement, HR/employment law, automotive aftermarket and B2B industries. No matter what services your business provides, I bring a results-focused approach to every client partnership.
A writer at heart, I majored in journalism and never looked back, storytelling always at the core of my work. Throughout my career, my experience expanded into marketing, and the two disciplines work together to help your business thrive. Together, we'll talk about your goals and look at the data behind your business to help guide the next steps.
Proven Expertise
I've established a proven track record of boosting revenue, launching award-nominated products, and managing high-performing teams. Skilled in writing, editing, and creating multi-platform digital content. Always striving to learn more and hone my craft, I completed a Master’s Degree in Digital Marketing, with a focus on Analytics, in May 2026, to enhance data-driven decision-making. My accomplishments include:
-
Spearheading the expansion of sponsored content for a building products brand, creating a new revenue stream
-
Launching numerous B2B products and initiatives, including an award-nominated tiered-membership platform in the employment law space targeted to HR professionals.
-
Writing hundreds of articles throughout my career including, blogs, white papers, case studies, news coverage, and feature articles. I was nominated for three Jesse H. Neal Awards, known as the Pulitzer Prize of business journalism.
-
Expanded B2B platforms beyond print to podcasts, videos and more.
-
Served four years as event director a live employment law event in Las Vegas. Increased sponsorship revenue by more than 250% in that time. Increased registration revenue more than 80% within one year. Learn more about this event growth.
-
Increased lead generation by 33% in eight months for an HR publisher.