Meet Founder Tara Taffera
Cornerstone Content and Marketing Services is led by Tara Taffera, a content and marketing leader with 25+ years of experience in publishing, marketing, manufacturing, building products, home improvement, HR/employment law, automotive aftermarket and B2B industries. She brings deep expertise and a results-focused approach to every client partnership.
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A writer at heart, she majored in journalism and never looked back, storytelling always at the core of her work. This commitment evolved into her marketing experience, always using words and data to convey the core of each message.
Proven Expertise
Tara established a proven track record of boosting revenue, launching award-nominated products, and managing high-performing teams. Skilled in writing, editing, and creating multi-platform digital content. Always striving to learn more and hone her craft, Tara is currently completing a Master’s Degree in Digital Marketing Analytics to enhance data-driven decision-making. Her accomplishments include:
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Spearheading the expansion of sponsored content for a building products brand, creating a new revenue stream
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Launching numerous B2B products and initiatives, including an award-nominated tiered-membership platform in the employment law space targeted to HR professionals.
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Writing hundreds of articles throughout her career including, blogs, white papers, case studies, news coverage, and feature articles. She was nominated for three Jesse H. Neal Awards, known as the Pulitzer Prize of business journalism.
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Expanded B2B platforms beyond print to podcasts, videos and more.
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Served four years as event director a live employment law event in Las Vegas. Increased sponsorship revenue by more than 250% in that time. Increased registration revenue more than 80% within one year.
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Increased lead generation by 33% in eight months for an HR publisher.